Source Review Guidance

Structured methods for evaluating digital assets and brand references.

How to Review a Domain

The domain name is the most critical element of a digital source. When reviewing a domain, pay attention to the following:

Domain Checklist:

  • Exact Spelling: Look for transposed letters (e.g., casinolevnant.com).
  • Top-Level Domain (TLD): Official sites use specific extensions like .com. Be cautious of .net, .org, or less common extensions.
  • Subdomains: Verify if the subdomain is a legitimate part of the official brand structure.

Comparing Page Signals

A legitimate page will exhibit a consistent set of signals that are often difficult for impersonators to replicate perfectly.

Official Signals

High-quality imagery, professional copywriting, functional links, and comprehensive legal documentation.

Imitation Signals

Low-resolution logos, broken internal links, generic footer information, and aggressive promotional banners.

Evaluating Consistency

Consistency across all pages of a website is a strong indicator of authenticity. Official sources maintain a unified voice and design language.

When evaluating consistency, ask yourself:

  • Do all internal links lead to pages on the same domain?
  • Is the branding (colors, fonts, logo) consistent throughout the entire site?
  • Does the tone of the content remain professional and informative across all sections?

Details Deserving Closer Attention

Pay close attention to these often-overlooked details:

The "About Us" and "Contact" Pages

Legitimate sites provide clear, verifiable information about the organization and multiple ways to get in touch. Imitation sites often have vague or non-functional contact information.

Footer Information

Check for copyright dates, links to privacy policies, terms of service, and this brand protection resource.

Steps Before Submitting a Report

Before you submit a report to our team, please perform these final checks:

  1. Document the URL and take screenshots of the suspicious content.
  2. Note the specific elements that led you to believe the source is unofficial.
  3. Check if the source has been previously identified as a known misuse signal.

Ready to help us protect the brand?

Proceed to Reporting Center